PepsiMoji: A Fresh Take on Cultural Phenomenon

PepsiCo's Innovative Design Wins Silver in A' Packaging Design Award

The inspiration behind the PepsiMoji design is rooted in the global popularity of emojis. These small digital images or icons are used to express an idea or emotion in electronic communication. PepsiCo recognized the potential of these universally understood symbols and decided to incorporate them into their product design. The result is a series of emojis that resonate strongly with consumers across the globe, covering a range of themes including food, sports, travel, and music.

What sets the PepsiMoji design apart is its transformative impact on the brand. By replacing the Pepsi globe on single serve bottles and cans with dozens of cheerful and culturally relevant faces, PepsiCo has created a unique brand moment. This innovative approach not only enhances the aesthetic appeal of the product but also fosters a deeper connection with consumers. Now, no matter what they want to say, consumers can “say it with Pepsi.”

The PepsiMoji design is not just visually appealing, but it also boasts strong technical characteristics. The emojis have the same shape, size, and line weight as the Pepsi globe, ensuring consistency in design. This attention to detail is one of the reasons why the PepsiMoji design has been recognized and awarded in the design industry.

The PepsiMoji design was awarded Silver in the A' Packaging Design Award in 2017. This prestigious award is given to top-of-the-line, creative, and professionally remarkable designs that illustrate outstanding expertise and innovation. Designs that win this award are admired for their strong technical characteristics and splendid artistic skill, showcasing a remarkable level of excellence and introducing positive feelings, amazement, and wonder.

In conclusion, the PepsiMoji design is a testament to PepsiCo's innovative approach to design and branding. It is a perfect example of how a simple idea, when executed with creativity and precision, can transform a brand and create a lasting impact on consumers. This award-winning design is a bold step forward in the realm of product design and is sure to inspire other brands to think outside the box.